Jessica Durow

I lead websites as scalable growth platforms

Director-level web & digital strategy across SEO architecture, experimentation systems, accessibility governance, and platform modernization. 

I lead the evolution of enterprise websites into structured discovery platforms that support acquisition, evaluation journeys, experimentation systems, and AI-ready content architecture.

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Selected Business Impact

  • +99% YoY organic traffic growth, followed by sustained 27%+ annual growth
  • +34% increase in marketing-qualified leads through experience and conversion optimization
  • +68% increase in AI Overview visibility and +25% growth in AI mentions
  • +107% increase in clicks per unique visitor through behavioral targeting and experience optimization

These outcomes reflect how I connect digital experience, platform strategy, growth, experimentation, and emerging AI capabilities to build scalable digital ecosystems and deliver measurable business impact.

Digital Experience & Web Strategy Case Studies

I lead the transformation of digital experiences and web platforms—connecting customer needs, technology, content, growth, and emerging capabilities to create scalable experiences 
and measurable business impact.
These case studies highlight how I’ve helped organizations modernize their web foundations and strengthen measurable growth outcomes.

A young businessman uses cloud networking technology to communic

Platform Modernization

Led the modernization of a complex enterprise website into a scalable digital platform—connecting CMS architecture, reusable components, accessibility, performance, publishing governance, and cross-functional operating practices.

Impact
Improved platform scalability, accessibility, performance, and publishing governance while creating the foundation for experimentation, structured discovery, and future digital capabilities.

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woman is typing on Google search engine from a smartphone. Google is the biggest Internet search engine in the world.

Growth Platform Transformation

Transformed Amplify.com from a campaign-supported marketing site into an always-on discovery, acquisition, and conversion platform connecting organic growth, customer journeys, experimentation, analytics, and platform operations.

Impact
Established organic search as the #1 acquisition channel, driving +99% YoY organic growth, sustained 27%+ annual growth, and contributing to a +34% increase in marketing-qualified leads.

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Chatbot Chat with AI. Businessman using technology smart robot AI, conversation assistant, AI Artificial Intelligence concept, digital chatbot on virtual screen, Futuristic technology transformation.

AI Discovery Readiness

Evolved an established SEO program into an integrated SEO + AEO discovery strategy—connecting structured data, semantic content architecture, accessibility, technical discovery, governance, and emerging AI-search measurement.

Impact
Increased Google AI Overview visibility +68% and AI mentions +25%, while establishing a scalable foundation for content to be understood, cited, and surfaced across emerging AI-driven discovery experiences.

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