Hi, I'm Jessica Durow !

Web Strategy, SEO, CRO & Digital Performance Leader

Director of Web Marketing with 10+ years of experience driving traffic, improving UX, and increasing conversions. With a Master’s in Web Development, I blend strategic vision with technical skills across SEO, analytics, UX, CMS, and marketing automation to build scalable, goal-driven digital ecosystems. I lead cross-functional teams and deliver measurable growth while continuously innovating to enhance digital performance.

Education

Continued Education

Certifications

Google Analytics
CXL Institute Marketing Management
Hubspot Inbound Marketing
Semrush Technical SEO

Master of Web Development

University of Denver (2 Years Course) - Diploma 2014

Explored deeper technical concepts and applications for mobile and application design, various coding languages, and strategies for business application.

Bachelor of Graphic Design

University of Houston - Clear Lake (4 Years Course) - Diploma 2005

Focused on general studies, advanced writing, art history, studio arts, graphic and web design, photography, pre-press, marketing and advertising.

WORK EXPERIENCE

AMPLIFY EDUCATION

Director of Web Marketing November 2021 – Current

Own end-to-end B2B web strategy for Amplify.com, overseeing SEO, agile website development, and a cross-functional team to deliver a high-performing, data-driven, accessible platform that drives demand generation and organic growth. I manage conversion rate optimization, analytics, and content strategy to ensure every initiative aligns with business objectives. With a focus on user experience and WCAG 2.0 compliance, I drive the execution of scalable, performance-optimized web projects.

HDMZ

Project Manager – Aug 2021 – Nov 2021

Managed enterprise website projects on Drupal and Pimcore platforms, working closely with Digital Solutions and Creative teams.

VENTERRA REALTY

Website Manager & Brand Specialist – Mar 2016 – Aug 2021

Replaced a 15-year old website, rebranded corporate identity and instituted brand practices and procedures with a brand book. Webmaster, and domain manager, organized and maintain Marketing asset library, liaison between development and marketing teams for website, and Search Engine Optimization professional.

NAI PARTNERS

Senior Designer – May 2014 – March 2016

At NAI Partners, I built and managed corporate and property websites, higher end marketing projects, template development and provided design guidance and training for administrative staff. Collaborated with the Sr. Marketing Director for campaign planning and execution, defined operational deliverables and content schedule.

WORLDWIDE PHOTOGRAPHY

Web Marketing Director – Feb 2013 – Feb 2014

Managed corporate and e-commerce websites, email campaigns, web promotions, and iPad digital sales tools. Oversaw 1 million+ dollars in e-commerce and web sales, and developed automated process for the execution of numerous geo-targeted custom tiered pre-sale emails; responsible for creation, distribution, tracking, and list management.