Jessica Durow

Marketer, Web Technologist, Brand Expert

Jessica Durow

Marketer, Web Technologist, Brand Expert

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Hi I'm Jessica Durow!

Marketer, Web Technologist, Brand Expert

Versatile and highly motivated marketing technology professional offering over 15 years combined marketing, web technology, and brand expertise. With strategic, tactical and technical mastery, I generate qualified website traffic, social engagement, and online conversions. I am comfortable working across multiple departments in any size organization, and have a strong desire to pursue growth and success.

Profile

Full name

Jessica A. Durow

Mail

j.a.durow@gmail.com

Education

CONTINUED EDUCATION

Certifications -

  • CXL Institute Marketing Management –Aug 2019
  • Hubspot Inbound Marketing –Mar 2017 – Aug 2021
  • SEMrush Toolkit Exam –Nov 2018 – Nov 2019
  • SEMrush SEO Fundamentals Exam –Nov 2018 – Nov 2019
  • SEMrush Technical SEO Exam –Nov 2018 – Nov 2019
  • MASTERS IN WEB DEVELOPMENT

    University of Denver (2 Years Course) - Diploma Nov 2014

    Explored deeper technical concepts and applications for mobile and application design, various coding languages, and strategies for business application.

    BACHELORS IN APPLIED DESIGN AND VISUAL ARTS

    University of Houston - CL (4 Years Course) - Diploma May 2005

    Focused on general studies, advanced writing, art history, studio arts, graphic and web design, photography, pre-press, marketing and advertising.

    WORK EXPERIENCE

    Venterra Realty

    Marketing Technology Manager - March 2016 - Current

    National apartment acquisition and management company with 55+ portfolio. Responsible for overseeing a wide variety of tasks with a focus on supporting custom and/or vended marketing/advertising software, SEO, company website and corporate brand management.

    • Oversee contractors, projects, and communications for web development, SEO, and corporate brand.
    • Identify growth opportunities through new software, development techniques, collaborations, and
      cross-promotion.
    • Partner with internal teams, 3rdparty vendors, and contractors to ensure marketing deliverables meet timeline and compliance requirements.
    • Managed custom build of a modern, dynamic website that houses over 55 nested apartment community microsites and resident portal with a strong focus on mobile first and performance improvements relating to Google’s current algorithm. Load times are < 4 seconds, with 10% YOY traffic increases.
    • Manage high-end property signage, and window wrap designs – recently rebranded two Class – A
      mid-rise apartment complexes, a project that valued over 300k.
    • Ensure all marketing materials and community signage adhere to corporate branding and guidelines.
    • Identify issues and opportunities that improve technical, on-page and off-page SEO efforts.

    NAI Partners

    Senior Designer - May 2014 - March 2016

    Commercial real estate services organization with offices in Houston, Austin and San Antonio. Accountable for undertaking higher end marketing projects, template development, providing technical training and support on Adobe Creative Suite, and delegating projects to administrative staff. I managed all web initiatives including the rebuild and management of the corporate website, microsites and property sites. Used Sales Force CRM for project, budget, and client management.

    • Collaborated with Director on campaign planning, quarterly objectives, and content calendar.
    • Provided digital solutions; ex. obtained developer certificate, created Marketing Hub app that I designed and added to Apple and Google Stores for quick access to sales documents.
    • Supported team of over 40, and maintained analytic reporting.

    SKILLS

    Professional Skills

    • 90% Complete
      Strategy 90%
    • 90% Complete
      Dev Languages 90%
    • 97% Complete
      Adobe Creative Cloud 97%
    • 95% Complete
      SEMrush 95%

    Professional Skills

    • 90% Complete
      Communication 90%
    • 90% Complete
      Leadership 90%
    • 97% Complete
      Confidence 97%

    Interests

    Dog and animal lover. Nature enthusiast. Mountain hiking and exploration.

    When I am not spending time with my family, friends, or dogs, I enjoy exploring, music, comedy, arts, and good food. I love to learn, create or fix things.

    Contact

    SEND ME A MESSAGE

    ADDRESS

    Denver, Colorado

    PHONE

    832 378 2432

    MAIL

    j.a.durow@gmail.com

    Thank You for visiting!