Jessica Durow

I lead websites as scalable growth platforms

Director-level web strategy across SEO architecture, experimentation systems, accessibility governance, and platform modernization. 

I lead the evolution of enterprise websites into structured discovery platforms that support acquisition, evaluation journeys, experimentation systems, and AI-ready content architecture.

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Selected Outcomes

  • Sustained ≥27% YoY organic growth
  • +68% increase in Google AI Overview visibility
  • +107% clicks per unique visitor from behavioral targeting

Selected case studies below illustrate how I apply discovery architecture, experimentation systems, and platform governance to support long-term website growth.

Web Strategy Case Studies

I lead websites as scalable growth platforms — aligning SEO architecture, experimentation systems, and platform strategy to support discovery, evaluation, and conversion across the user journey.

These case studies highlight how I’ve helped organizations modernize their web foundations and strengthen measurable growth outcomes.

A young businessman uses cloud networking technology to communic

Platform Modernization

Led the transition toward a scalable component-based publishing model that improved editorial flexibility, strengthened performance reliability, and supported long-term content governance across the site experience.

Impact
Enabled faster publishing workflows, improved Core Web Vitals alignment, and created a stronger foundation for experimentation and structured content growth.

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woman is typing on Google search engine from a smartphone. Google is the biggest Internet search engine in the world.

Growth Platform Transformation

Repositioned Amplify.com from a campaign-driven marketing site into a scalable discovery platform by introducing structured SEO architecture, topic clustering, and integrated content relationships aligned to how educators research solutions.

Impact
Organic traffic became the site’s leading acquisition channel, delivering 99% year-over-year growth in the first year and sustained multi-year expansion thereafter.

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Chatbot Chat with AI. Businessman using technology smart robot AI, conversation assistant, AI Artificial Intelligence concept, digital chatbot on virtual screen, Futuristic technology transformation.

AI Discovery Readiness

Prepared the site for emerging AI-driven discovery by introducing dynamic schema strategies, restructuring content relationships, and supporting llms.txt guidance to improve machine-readable access to site knowledge.

Impact
Positioned the platform to support answer-engine visibility and next-generation discovery beyond traditional keyword search.

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